A major marketing agency approached us with a game design and development task – make a touchscreen-TV application for their client, Cadbury. There was just one problem: we only had seven days in which to do it… Cadbury wanted a some game to promote their confectionery at the Olympic Festival on Hyde Park, ahead of Summer 2012′s London Games. They asked us to create a simple puzzle game as part of an interactive installation within Cadbury House, their branded area of the event. But time was running short, and our deadline was just seven days away. So we pulled out all the…

Case Study: Dr Braaains! The Brief This project was a little bit different, and an interesting case. Rather than being paid to create a finished game, the aim of the project was to simply create and pitch the concept for a game. The client had a firm idea of what they wanted, but was looking to us to put a unique twist on it. We’re under NDA for a lot of the details (proof that NDAs are used for more than just frustrating videogame journalists), but we can share the final concept art that we came up with, and some…

How BeefJack made a game in 12 hours – all as a birthday present for a complete stranger… BeefJack is proud to announce the completion of the first ever BeefJam! What is this BeefJam, you ask? Well, you wouldn’t put it on toast, that’s for sure. On January 23rd, The London BeefJack Studio, dropped everything for one whole day. Every member of our team was assigned to a single task: make a brand new game in just 12 hours. How did all this come about? We were contacted by a lady called Isabel with a request we hadn’t heard before:…